Director, Product & Growth

The Director, Product Strategy & Growth is accountable for the strategic direction, growth, profitability and lifecycle management of an assigned product portfolio. The role translates customer, market and business insight into a focused portfolio strategy, investment roadmap and commercialization plan that strengthen Manulife’s market position and deliver measurable value for customers, distribution partners and the business. As a senior product leader and people leader, the Director brings together teams across Product, Distribution, Marketing, Digital, Technology, Operations, Finance, Legal, Risk and Compliance to make sound portfolio choices, accelerate execution and ensure products remain relevant, sustainable and differentiated. Position Responsibilities: Strategy and portfolio ownership • Own and continuously refine the long-term strategy, value proposition and investment roadmap for the assigned portfolio, aligned to enterprise and business priorities. • Manage the full product lifecycle, including ideation, validation, development, launch, optimization, modernization, rationalization and, where required, responsible exit or run-off. • Maintain a focused and relevant product shelf that supports growth, client retention, member value, operational sustainability and market differentiation. • Translate strategic priorities into clear choices, sequenced roadmaps, investment recommendations and measurable outcomes. • Structure complex or ambiguous business opportunities into evidence-based assessments and business cases that clearly articulate customer and business value, financial implications, operational impacts, risks, dependencies and trade-offs. Customer, market and competitive insights • Champion the voice of the customer by incorporating sponsor, member, advisor and distribution insights into product strategy, design and prioritization. • Use customer research, market intelligence, competitive analysis, emerging trends and performance data to identify unmet needs, growth opportunities and portfolio risks. • Define the customer and business problems to be solved and ensure product decisions are grounded in evidence, clear hypotheses and expected outcomes. • Monitor developments in technology, regulation, healthcare, benefits and adjacent markets to anticipate changes that may affect the portfolio. Growth, commercialization and performance • Lead commercialization and go-to-market strategies that strengthen positioning, enable distribution and improve adoption, engagement, revenue and profitability. • Partner with Sales, Marketing and Distribution to develop compelling value propositions, sales narratives, launch plans and client-facing materials. • Establish and regularly review portfolio scorecards covering customer outcomes, adoption, growth, revenue, profitability, operational health, risk and strategic value, with clear accountability for delivering agreed portfolio outcomes • Use performance insights to recommend investment, optimization, pricing, remediation or exit decisions and communicate progress to senior leadership. Product and delivery leadership • Lead major product initiatives from opportunity assessment and business case through delivery, launch and benefits realization. • Set strategic priorities and desired outcomes for cross-functional delivery teams, ensuring resources remain focused on the highest-value opportunities. • Guide discovery, experimentation and validation using customer research, concept testing, analytics and other fit-for-purpose methods before significant investment is made. • Partner with Digital, Technology, Design and Operations leaders to create integrated experiences and scalable solutions; provide direction on scope and minimum viable product decisions. • Identify and evaluate opportunities to use AI, automation, data and emerging digital capabilities to improve customer value, operating effectiveness or business performance. • Lead the strategic management of external product partners and vendors, working with Procurement and business partners on selection, contracting, renewals, service expectations, performance and ongoing strategic alignment. • Ensure product launches and material changes are operationally ready, with appropriate contracts, policy provisions, processes, training, communications, controls and distribution enablement in place. Risk, governance and regulatory stewardship • Own product governance for the assigned portfolio and ensure material product, customer, contractual, operational, financial and regulatory risks are understood and managed. • Work closely with Legal, Compliance, Risk, Privacy and other control functions to obtain required approvals and ensure products and communications meet applicable requirements. • Bring forward clear decisions, trade-offs and recommendations when risk, customer value, economics or delivery feasibility are in tension. • Maintain appropriate documentation, controls, decision records and escalation paths across the product lifecycle. Enterprise leadership and talent development • Build strong relationships and influence across functions and levels to align stakeholders, resolve ambiguity and move complex decisions forward. • Lead, coach and develop a high-performing team, setting clear expectations and building strength in strategic thinking, commercial acumen, customer insight and execution. • Create an inclusive, accountable and learning-oriented team environment that encourages constructive challenge and sound decision-making. • Represent the portfolio in senior leadership discussions, capabilities presentations, distribution forums, client meetings, advisory boards and industry events as required. • Lead strategic initiatives spanning the broader product organization or business where enterprise priorities require cross-portfolio leadership. Required Qualifications: • Undergraduate degree in business, finance, marketing, health, technology