Job Description Summary Sr/Brand Manager - Renal Location : Taipei #LI-Hybrid Want to bring a new medicine to market and see the difference it makes for patients? Join Novartis as a Brand Manager. Our purpose is to reimagine medicine to improve and extend people's lives. You'll get the scope to own a launch, real visibility with regional teams, and a culture that supports curiosity and growth. Job Description Major Accountabilities: • Lead brand strategy and launch planning as part of the Integrated Brand and Launch Teams. • Carry out, track and analyse tactical plans that drive brand growth and market share. • Develop promotional activities that follow internal SOPs and the Code of Conduct. • Manage brand budgets, forecasts and the marketing mix to make sure spending pays off. • Gather market and customer insights to find new opportunities. • Work with Medical colleagues to identify key centres, KOLs and patient needs in your territory. • Make sure all safety and regulatory communications to healthcare professionals are compliant. Requirements: • At least 5 years of brand management experience in pharma industry • New product launch experience, with strong launch skills and demonstrated track record in launch • Renal, Specialty,or rare disease experience a plus • Proven leadership skills, with experience coaching and motivating a team • Proven exceptional external customer focus and building strong relationship with KOLs. • Ability to bring strategy to life through execution. • Proven ability to work cross-functionally. Skills Desired Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge
Skills: brand strategy customer insights brand management coaching asset management cross-functional collaboration digital marketing negotiation operational excellence product marketing