Senior Sales Development Representative (Large Enterprise), ASEAN and North Asia

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description Senior Sales Development Representative Large Enterprise, ASEAN and North Asia Location: Singapore (In-office) Our Team Sprinklr’s Sales Development team helps create new enterprise opportunities by connecting customer priorities with the value of Sprinklr’s platform. This Singapore-based role will support Account Executives across ASEAN and North Asia , including Hong Kong, Taiwan and Greater China . The successful candidate will work across multiple markets, languages and business environments, helping build qualified pipeline and accelerate Sprinklr’s growth across the region. The role may also support South Korea where language capability allows. The Opportunity As a Senior Sales Development Representative, you will be responsible for identifying, engaging and qualifying prospective large enterprise customers across ASEAN and North Asia. You will partner closely with regional Account Executives to understand their target accounts, develop market-specific prospecting strategies and create relevant conversations with senior business and technology stakeholders. This is an opportunity to build regional enterprise sales experience within a global technology company while developing practical knowledge of customer experience, contact centre transformation, Contact Centre as a Service, known as CCaaS , and AI-enabled customer engagement. What You’ll Do • Build and execute targeted prospecting plans across ASEAN, Hong Kong, Taiwan and Greater China. • Partner with Account Executives to prioritise accounts, identify relevant stakeholders and develop market-specific engagement strategies. • Research large enterprise organisations to understand their business priorities, customer experience environment and potential transformation needs. • Engage prospects through telephone, email, social channels, events and other relevant outreach methods. • Conduct prospect conversations in English and Mandarin , adapting communication to the market, audience and business context. • Identify and qualify potential opportunities against agreed business, customer and technical criteria. • Create interest in Sprinklr’s platform by connecting customer challenges with relevant use cases and business outcomes. • Support pipeline development across regional territories with different levels of market maturity. • Maintain accurate prospect, account and activity information within Sprinklr’s customer relationship management systems. • Share market intelligence, prospect feedback and emerging customer priorities with the wider sales team. • Build working knowledge of CCaaS, customer experience management, digital engagement and AI-enabled contact centre solutions. Who You Are • You are fluent in Mandarin and English , with the ability to conduct professional prospecting and business conversations in both languages. • You are based in Singapore or able to work from Singapore while supporting multiple Asian markets. • You have experience in sales development, business development, inside sales or another enterprise customer-facing role. • You can research complex organisations, identify relevant stakeholders and turn account insights into a structured outreach strategy. • You are comfortable engaging senior stakeholders across different countries, cultures and business environments. • You have demonstrated success against activity, opportunity creation, pipeline or revenue-related targets. • You understand how technology can improve customer experience, customer service or contact centre operations. • You are commercially curious, coachable and motivated to develop a career in enterprise technology sales. • You can work independently while collaborating closely with Account Executives and regional sales teams. • You are organised and able to manage competing priorities across several territories and time zones. Required Qualifications • Professional fluency in Mandarin and English is essential. • Experience in sales development, business development, inside sales or a comparable customer-facing environment. • Demonstrated ability to prospect, qualify opportunities and contribute to enterprise pipeline creation. • Strong written and verbal communication skills. • Ability to support diverse markets across ASEAN and North Asia from Singapore. Preferred Qualifications • Professional proficiency in Korean , enabling direct support for Account Executives and prospective customers in South Korea. • Experience supporting Greater China, ASEAN, South Korea or broader North Asian markets. • Experience working with large enterprise or strategic accounts. • Foundational knowledge of CCaaS , contact centre operations, customer experience technology or enterprise software. • Familiarity with topics such as cloud contact centres, omnichannel service, conversational AI, workforce engagement or customer service transformation. • Experience using customer relationship management, sales engagement and prospecting platforms. What Success Looks Like Success in this role will be measured by the individual’s ability to: • Generate qualified enterprise pipeline across the supported regional markets