GTM Associate Manager

WE ARE The Accenture LearnVantage Strategy & Operations (S&O) team serves as the growth engine of the Americas business. We set and drive the strategic priorities of the business, enabling growth through data-driven, insight-led marketing, enablement, and innovation programs. Within marketing, we translate marketing intelligence and client insight into demand generation (B2B) and Account-Based Marketing (ABM), designing marketing programs that fuel pipeline, drive engagement, and deliver measurable business impact. We operate at the intersection of strategy, creativity, and execution—and we are looking for talented marketing professionals to help us scale our reach, amplify the LearnVantage brand, and accelerate growth across the ecosystem. YOU ARE A strategic and results-driven Marketing Associate Manager with deep expertise in B2B demand generation and Account-Based Marketing (ABM). As a member of the S&O team supporting GTM, you conceptualize and strategize integrated marketing programs while managing team members to guide them through end-to-end project executions. You combine analytical rigor with creative vision — translating business objectives into compelling campaigns that resonate with target audiences, build pipeline, and drive revenue. You thrive in fast-paced environments, navigating ambiguity with confidence and delivering high-quality work with speed and precision while collaborating cross-functionally across sales, strategy, and creative teams. THE WORK • Execute marketing activities and programs aligned to overall marketing strategy, supporting both GTM and S&O objectives with a focus on B2B demand generation and Account-Based Marketing (ABM). • Shape the LearnVantage Americas brand narrative and strategic POV, synthesizing market intelligence and client insight into messaging, content, and campaigns that resonate with target audiences across high-ROI channels. • Translate the brand narrative into demand generation programs that drive measurable engagement and pipeline. • Strategize and conceptualize integrated multi-channel campaigns across paid, owned, and earned channels; manage team members through end-to-end project executions, from brief through delivery. • Assess and monitor program performance against objectives, metrics, and budgets; analyze results and translate insights into actionable optimization recommendations. • Report and communicate program performances to executive leadership, with an emphasis on ROI. HERE'S WHAT YOU NEED • 4 plus years in B2B marketing, demand generation, and Account-Based Marketing (ABM), with a track record of executing programs that generate pipeline and drive revenue. • 4 plus years in campaign management, communications development, and marketing creative development, with proficiency in marketing automation and CRM tools. • Bachelor’s degree in Marketing, Communications, Business, or related field BONUS POINTS IF • You have deep expertise across the full marketing skills spectrum, including: Campaign Management, Strategic Business Development Planning, Communications Development and Delivery, Social Media Optimization (SMO), Marketing Process & Operations, and Marketing Creative Development. • You bring advanced capabilities in Multi-Channel Customer Interaction Management, Product and Market Strategy, Market Mix Modeling, Global Brand Positioning, and Channel Analytics — enabling you to shape and measure impact across the full marketing mix. • You have a proven track record of partnering with sales, S&O, and leadership teams to build GTM programs that directly support pipeline generation, client engagement, and revenue expansion at scale. Accenture LearnVantage — helping clients build the capability engine needed to thrive in an AI economy. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/18/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $73,800 to $220,400 Colorado $73,800 to $190,400 Connecticut $73,800 to $190,400 District of Columbia $78,500 to $202,700 Illinois $68,300 to $190,400 Maine $62,800 to $162,200 Maryland $73,800 to $190,400 Massachusetts $73,800 to $202,700 Minnesota $73,800 to $190,400 New York $68,300 to $220,400 New Jersey $78,500 to $220,400 Ohio 68,300 to $176,300 Virginia $68,300 to $202,700 Washington $80,200 to $202,700 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our cl