Senior Manager, Consumer Paid Media

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: As a PayPal Paid Media Senior Manager within Consumer Marketing, you will help bring PayPal’s mission and value propositions to consumers through high-impact, full-funnel media campaigns. You will set strategic direction and optimize paid media to drive both brand and performance objectives, using customer and data-driven insights to identify opportunities for growth. The role requires strong analytical skills and cross-functional leadership across Analytics, Brand, Legal, Martech, and media agency teams, as well as the ability to influence senior stakeholders. The ideal candidate has a proven track record of building and scaling media campaigns, mentoring others, and deep knowledge of the German market, including local media buying and audience consumption nuances. Job Description: Essential Responsibilities: • Lead complex marketing projects and initiatives to drive business growth • Resolve complex marketing problems and develop innovative solutions • Determine methods and procedures for new marketing assignments • Implement global process improvements to enhance marketing effectiveness • Collaborate with senior leadership to align marketing strategies with business goals • Provide thought leadership and expertise in marketing best practices Minimum Qualifications: • 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications : • Autonomously set the strategic vision for, and oversee execution and reporting on, new areas of growth across the paid media marketing funnel • Become primary point of contact on paid media for cross-functional marketing teams around the business • Owns paid media agency Consumer strategic planning and budget allocation for Germany and Australia, roadmapping, and driving improvements to ways of working to maximize efficiency • Lead close collaboration with brand and integrated marketing teams to ensure top quality and on-time creative delivery, execution, and iterative testing cadence • Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams • Close collaboration with media teams in various markets to share learnings and opportunities for scale • Partner with product marketing leads to shape business cases and high growth strategies, and drive the strategic incorporation of product innovations into paid media messaging • Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program • Own paid media customer journey through landing page and app store testing to drive higher conversion rates • Champion and drive adoption of operational efficiencies, identifying and leading cross-functional solutions to streamline media workflows across teams • Owns and elevates publisher partner relationships with core channels partners (i.e. Google, Meta, etc.), negotiating strategic terms and investment priorities • Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing • Partner closely with Analytics to continue to build and evolve paid media incrementality story • Drive connectivity to Consumer segment squads (acquisition, engagement, and brand) to ensure strategies are cohesive and aligned across paid and owned, and deliver monthly readouts to senior stakeholders and leadership • Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance and clear measurement outcomes • Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platf